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Funnel

Stage-by-stage survival.

import { Funnel } from "diagrammatic";

Five stages, each a subset of the last. The taper shows the remaining sessions; the rate on every step shows the loss.

Checkout funnelview cart · 100%61%address · 61%80%payment · 49%70%confirm · 34%93%paid · 32%

Illustrative data. Checkout POST funnel, Wednesday 13 Aug. n = 18,420 carts.

fig. 27 · Checkout, one Wednesday

Address loses 39% of the cart. Payment holds most of who remain. Confirm is the second cliff: 30% leave between payment and confirmation. Paid is 31.5% of view-cart, and almost everyone who confirms pays.

Use it for
Conversion pipelines where each stage is a subset of the last.
Watch out
The taper exaggerates; label every stage with its real rate.